A business designed around the life you actually want.

The Skills Hub, Business Edit gives beauty business owners like you the strategy, structure and skill to build a business that's genuinely profitable and entirely yours, designed to grow with you as your business evolves.

Try free for 7 days โ†’

7 days free, then ยฃ55 a month  ยท  Cancel any time

Most businesses grow by demand long before they grow by design.

You built a reputation one excellent treatment at a time, and the bookings followed because the work speaks for itself. Somewhere inside that growth, the business quietly started setting the terms, the hours, the energy, the version of you who turns up day after day to meet it. Being fully booked was never actually the ambition. The ambition was always a business that gave you the income, the time and the life you wanted, and that's the part almost nobody gets taught how to build.

The Skills Hub, Business Edit

This is a working library built for exactly that shift, moving the business from something that runs on demand to something built deliberately around the life, income and pace you actually want. Across three progressive levels, you'll build the foundation the business runs on, the pricing and positioning that reflect what your work is actually worth, and the visibility and client experience that let all of it hold steady once it's out in the world.

Built in three levels, each doing its own work.

01

Foundation

You'll define the life your business is actually built to support, build the systems that let it run consistently without living entirely in your head, and put policies in place that protect it without guilt or over-explaining. By the end of this level, your business has a foundation, not just a feeling.

02

Distinction

You'll get clear on what makes your work genuinely different, price it to reflect that difference rather than the market average, and bring your identity into alignment with where your business has actually grown. By the end of this level, you're standing apart, not competing on price.

03

Visibility

You'll build a marketing approach that fits your real capacity, design a client experience that delivers the premium position you've claimed, and get an honest, clear view of what's next for you. By the end of this level, your business is visible, consistent, and ready for whatever comes after it.

And because the work itself changes as your business does, every level is built to be returned to, meeting you again differently once your business has moved on from where it started.

Jodie Lever, founder of The Joy Of and The Skills Hub

Built by someone who's lived both sides of it

Jodie Lever is a premium facialist and industry educator, best known for The Master Facialist Mentorship and the intuitive, client-first approach to facial massage that's become her signature in the industry. Behind that reputation sits a business built with the same intention as the technique itself, shaped and reshaped as her own ambitions and the life she wanted have changed. The Skills Hub, Business Edit comes directly from that experience, built for beauty business owners who want their business designed with the same care they already bring to every client.

What's Inside

Day 0

Level 1: Foundation

Opens immediately

Business Life Design

  • The Life Before the Business โ€” defining the income, hours and life your business actually needs to support
  • The Honest Audit โ€” holding your current business up against that and seeing exactly where the gaps are
  • From Blueprint to Decision โ€” turning the gap into real decisions about what changes

Resource: The Business Life Blueprint

Systems & Structure

  • Mapping the Client Journey โ€” seeing every step from enquiry to rebooking clearly
  • Systems That Hold Without You โ€” building the booking and admin systems that run without being reinvented daily
  • The Numbers You Need to Know โ€” the financial visibility most therapists were never taught
  • Getting It Out of Your Head โ€” turning what only you know into something written down

Resource: systems audit checklist and SOP templates

Policies & Boundaries

  • Where It's Already Slipping โ€” naming exactly where boundaries are being crossed
  • Writing the Policy โ€” turning that into clear, written terms
  • Holding the Line โ€” the language and confidence to hold a boundary without guilt

Resource: policy and cancellation templates, with boundary scripts

Day 90

Level 2: Distinction

Unlocks 90 days after you subscribe

Positioning

  • Finding the Real Difference โ€” getting clear on what genuinely sets your work apart
  • Who It's For, and Who It Isn't โ€” defining your client with real precision
  • Putting It Into Words โ€” language you can actually use, everywhere it matters

Resource: a positioning worksheet

Premium Pricing & Money Management

  • Pricing From the Ground Up โ€” building prices on real numbers, not guesswork
  • Pricing the Position โ€” pricing that reflects the difference you've just defined
  • Raising Prices Without Losing the Room โ€” doing it with confidence, not fear
  • Knowing Your Numbers โ€” the money management fundamentals every owner needs

Resource: a pricing calculator and profit tracker

Identity

  • Does It Still Match โ€” an honest look at whether your identity reflects your position
  • Rebuilding Around the Position โ€” bringing it into alignment with where you've grown
  • Saying the Same Thing Everywhere โ€” consistency across every touchpoint

Resource: a brand alignment checklist

Day 180

Level 3: Visibility

Unlocks 90 days later

Social Media & Marketing

  • Marketing That Fits Your Capacity โ€” a sustainable approach, not a daily demand
  • Content Built From Your Position โ€” content that reflects what makes you different
  • Choosing the Right Channels โ€” the tactics that support a premium position

Resource: a content pillar planner

Client Experience

  • Mapping Every Touchpoint โ€” the full journey, from first contact to rebooking
  • Designing the Premium Feel โ€” making the experience match what you charge
  • Building In Retention and Referral โ€” designed into the experience, not left to chance

Resource: a client journey map template

The Bridge Out of the Treatment Room

  • What's Actually Available to You โ€” the real options beyond trading hours for money
  • What Changes When You Step Back โ€” what shifts in your business when you do
  • The Gap Between Knowing and Selling โ€” getting honest clarity on what's next for you

Resource: a planning worksheet

Pricing

7 days free

then ยฃ55/month

Cancel any time. No minimum term.

Try free for 7 days โ†’

Cancel any time. Access is live while your subscription is active.

FAQ's

01Is there any live support, coaching or community included?+

No. Business Edit is entirely self-paced, a library you move through and return to in your own time. It doesn't include live sessions, coaching calls or a community space. If you're looking for a more in-depth mentorship and support, reach out to apply for 1:1 coaching.

02What happens when I cancel?+

You can cancel at any time, with no fees or penalties. When you cancel, your subscription ends and your access to the tutorial library closes immediately. There is no ongoing or archived access after cancellation.

03Is this a payment plan?+

No. Each monthly payment is a subscription fee, you're paying for that month's access, not paying off a course over time. There are no instalment options, no deferred access, and no entitlement to content beyond your active subscription period.

04Can I add The Skills Hub, Touch Edit too?+

Yes. As a Business Edit subscriber, you can add Touch Edit for ยฃ25 a month, with a single click at checkout.

05When do Levels 2 and 3 unlock?+

Level 1 is available as soon as you join. Level 2 unlocks 90 days after your subscription start date. Level 3 unlocks 90 days after that, 180 days from when you first subscribed. These timings are based on your original subscription start date.

06What if it's not right for me?+

You can cancel at any time, no lock-in, no penalty. Level 1 alone gives you 10 lessons to explore, which should give you a clear sense of the depth, style and approach before you go further.

07Do I need anything specific to access it?+

No particular qualification is required. Business Edit is open to any beauty business owner, and all you'll need is a device with an internet connection to stream lessons and download resources.